Jim Scholefield

Chief Technology Officer

Jim Scholefield has a distinguished career spanning over 35 years in technology leadership, marked by contributions to multiple industries and roles at some of the world’s most iconic brands.

As Chief Technology Officer (CTO) at Legends / ASM Global, Jim leads the company’s technology strategy, innovation, and execution across all digital platforms and systems, focused on enabling world-class performance and scalable growth for Legends and its global portfolio of partners.

He joined Legends after serving as the Global Chief Information & Digital Officer at Marriott International, where he led all aspects of global technology, digital engineering, and development. During his five-year tenure, Jim played a key role in modernizing Marriott’s technology infrastructure to support future growth across both its core lodging business and new ventures. He has also held executive technology roles at Merck & Co., Nike, and The Coca-Cola Company, driving large-scale digital transformation and enterprise modernization, while implementing new technologies, infrastructure, cybersecurity, and digital capabilities that support business scalability and growth. Earlier in his career, Jim held leadership positions at Northern Trust, Ford Motor Company, and Procter & Gamble.

Jim holds degrees from Florida State University and the Georgia Institute of Technology and was recently inducted into CIO Magazine’s 2025 CIO Hall of Fame.