Matt O’Neil

CHIEF MARKETING OFFICER

Matt O’Neil is the Chief Marketing Officer at Legends. A seasoned sports and entertainment executive, his branding, content, and marketing experience spans leading professional sports teams and leagues, brands, and university athletic departments.

In his position, Matt oversees marketing, creative, content, communications, and events for the global business, focusing on driving growth and revenue across all areas. He collaborates closely with partners to provide marketing and branding consulting that enhances the customer experience and develops revenue-generating strategies to optimize awareness and sales.

Matt joined Legends in August 2022 as Chief Content & Experience Officer. In that position, he supported significant growth across every business area of the company, leading marketing strategies to secure new clients and optimize revenue. Before his tenure with Legends, Matt managed marketing and content for the Dallas Cowboys and New York Red Bulls, and founded and operated his own content and marketing agency, Ichi Go, where he collaborated with the New York Jets, Boston Celtics, New Jersey Devils, Ohio State, and Genesis Motor America, among others.

As Vice President of Brand and Media for the Dallas Cowboys, Matt was responsible for all aspects of the Cowboys brand, including branding, marketing, and advertising; media and content creation encompassing TV production, radio, internet, social media, mobile, and print publications; and overseeing all Event Presentation/Game Day Entertainment at Cowboys games and third-party events at AT&T Stadium. Prior to his work with the Cowboys, Matt was the Vice President of Marketing at the New York Red Bulls, of Major League Soccer. In addition to overseeing all marketing, video production, and game entertainment, Matt served as a liaison for Red Bull, the energy drink, tasked with integrating the Red Bull brand into the entire soccer fan experience, both on and off the pitch. His career in sports began with the launch of Dime Magazine, followed by a successful stint in Hollywood producing sports content and screenwriting.